Musings from one who writes, and rides…
Originally published on the Seafood Watch blog. You could say that Seafood Watch, the organization at the forefront of the sustainable seafood movement for the last 20 years, got its start from a little bit of well-intended theft. In 1997, the Monterey Bay Aquarium opened its first major exhibition devoted to a conservation topic, called…
What drives social media at the Monterey Bay Aquarium? There are plenty of things—like our animals, exhibits, events, and conservation efforts. But more than anything else, it’s the power of Aww. What’s Aww? It’s nothing less than the universal currency of social media. You know: kids under sedation after a dentist visit. Talking dogs. And…
When you sit down to create social media content, who are you writing for? I’m writing for Sue. She’s imaginary, of course, but she’s as real to me as my next-door-neighbor. And I think about her every time I create a piece of content for the Monterey Bay Aquarium Facebook page, Google+ page, or Tumblr…
Several of us on the social media team at the Monterey Bay Aquarium are former journalists, and we sometimes get a little weepy about the demise of “the story” as we once knew it. You know: the traditional article, built on the classic “inverted pyramid,” anchored by an insightful angle, supported with exhaustive research and…
At the Monterey Bay Aquarium, our social media presence has grown faster than an algae bloom over the last few years. Our Facebook audience alone has gone from a few thousand to more almost 220,000. We’re pushing 200,000 followers on Google+, 60,000 on Tumblr and 26,000 on Twitter. When we post to Facebook, we typically…